Breeder Program
Continue your legacy, partner with Foundation Lines.
At Foundation Lines, we believe breeders play a critical role in shaping a dog’s future. The gear puppies go home with matters — not just for appearance, but for safety, training, and daily life. That’s why we created our Breeder Partner Program — to support breeders with dependable gear, simple systems, and meaningful rewards.
WHO THIS PROGRAM IS FOR
Our Breeder Program is designed for: Professional dog breeders with ethical, intentional breeding programs. Breeders who care about sending puppies home well-prepared from day one and in the future. This partnership is here to support you! Collars and leashes are one of the most important tools of dog ownership. Start your buyer's journey off right with a Foundation Line.
WHAT BREEDER PARTNERS RECEIVE
As a Foundation Line Partner, you’ll receive:
1. Custom Collar or Leash 5% off to test and market for yourself.
2. Referral Rewards: You’ll receive a unique referral code to share with your puppy buyers. When your clients purchase through Foundation Lines using your code, you earn rewards based on referral activity. (Rewards may include store credit, cash bonus, or other partner perks.)
3. Featured Breeder Listing: We proudly feature our Breeder Partners on our website, including: Kennel name with website or social link. This helps connect puppy buyers with reputable breeders and supports ethical programs.
Exclusive Breeder Bundles: Partners gain access to breeder-only bundles, new launches, breeder only gear and pricing designed specifically for sending puppies home with quality things.
HOW THE REFERRAL PROGRAM WORKS
- Apply and get approved as a Breeder Partner.
- Receive your unique referral code.
- Share the code with your puppy buyers.
- Earn rewards as your client's purchase.
View Our Current Breeder Partners
GIVING BACK — TOGETHER
Each year, the customer who spends the most with Foundation Lines -AND- the breeder who refers the most clients to us. will get to choose a Veterinary Clinic or Rescue Organization of their choice in which we we donate $50 and 1 handmade collar designed by that breeder & customer. We will name that collar after that breeder's program & customer's dog and it will be a Limited Addition Collar. We will post them online and will create page on our website listing all of the winners by year with their collars and chosen place of donation.
Breeder Partners help make this impact possible by connecting puppy buyers with quality gear from the very beginning. ---
APPLY TO BECOME A BREEDER PARTNER
If you’re interested in partnering with Foundation Lines, we’d love to hear from you. Button: Apply to Become a Breeder Partner
Foundation Lines reserves the right to approve breeder partnerships to ensure alignment with our brand values and standards.
The Foundation Pack
